Bryna Nicole


 


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Bio, Bryna

Bryna Nicole


BRYNA is a San Francisco based accessories label. Its handbags, which combine uptown sophistication with downtown originality, are currently sold through over 150 stores and 10 websites (including fashionista favorites like SHOPBOP, PIPERLIME and ENDLESS). Publications including Elle, Lucky, and Daily Candy have noted BRYNA's ability to consistently produce must-have bags for busy women who are on the go but refuse to sacrifice style, quality, or originality.

BRYNA was founded in 2007 by Bryna Nicole McMills, a former stylist and consultant. Throughout her childhood, Ms McMills demonstrated an intense dislike for stiff, fussy, and otherwise impractical clothing. Rejecting the designer jeans of the time, she retreated into her sketchbooks, which featured fashion- design flourishes that exist in her work to this day: deceptively simple and relaxed shapes; an unusually sophisticated sense of scale; a liberal use of blue, purple, tan, and brown; and a tendency to customize everything from school uniforms to wedding dresses with accessories.

BRYNA, a privately held company, plans to one day expand into all categories including belts, small leather goods, men's, home, kids and more! This goal, along with enhanced sales support and other business innovations, is expected to lead a doublingofsalesbytheendof2011. Thecompanyisalreadyexperimentingwith shoe designs and will be launching its first fine footwear collection by the end of 2012.

     

 

 
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