1. BRYNA is a San Francisco based accessories label.

2. BRYNA was founded in 2007 by Bryna Nicole McMills, a former stylist and consultant who established her design aesthetic while still a child.

3. BRYNA offers an irresistible combination of downtown attitude for girls on the go and uptown sophistication for women on the rise.

4. BRYNA customers, like Ms McMills herself, tend to be savvy, quick-witted, urban- oriented, and well-traveled. Women of all ages and ethnicities have worked BRYNA bags into their wardrobes and lifestyles.

5. BRYNA promises a few things to its customers: style thatŐs effortless and exuberant, never heavy or formal; design thatŐs chic and refined, never stiff or stuffy; and a combination of quality materials, flexible usages, and practical flourishes (like pockets for your phone, sunglasses, and more) that take its assortment of bags over the top.

6. BRYNA bags, which combine uptown sophistication with downtown originality, are currently sold through 150 stores and 10 websites (including fashionista favorites like SHOPBOP, PIPERLIME and ENDLESS).

7. BRYNA has been featured in publications like Elle, Lucky, and Daily Candy. These stories have noted the labelŐs ability to consistently produce must-have bags for busy women who are on the go but refuse to sacrifice style, quality, or originality.

8. BRYNAŐs Fall 2011 collection consists of the SERRANO HOBO, QUINTARA TOTE AND SATCHEL, HERMANN SCHOOL BAG, CLUTCH AND MINI, CAPRA DUFFEL, WILLOW CLUTCH and an assortment of BAY BAGS that women from coast to coast are using for everything from makeup to loose change to evening essentials.

9. BR YN A bags are tested before theyŐ re ever marketed or manufactured. When developing new shapes and designs, Ms McMills produces prototypes, then uses them on a daily basis for at least a week, as a reliable method of testing usability, versatility, and practicality. Most prototypes donŐt pass this very personal test the first time.

10. BRYNA is already experimenting with shoe designs and will be launching its first fine footwear collection by the end of 2012.